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My Role

Visual Research, UX/UI

Client

Penguin Random House | One World

Landing page for

'How to be an 

antiracist'

UX / UI

Concept

Interactive Dictionary

The landing page serves as an interactive guide to various vocabularies using quotes, narratives, and data from the book. User can hover over each word and learn more about why and how we all should be antiracists. 

 

The book's emphasis on non-hierarchical society is reflected through the one fold, horizontal layout of the site.

The site uses the book cover's branding and the interactivity elicits the readers to read and relate to the stories from the book.

Visual Research

Engagement through data, story, and narratives