Design Research, UX/UI

FREEDO

A platform that helps freelancers and independent workers to do the work they love with the people they can trust.
Project Overview
16 week Design Research course around the topic of Future of Work.
Taught by Deborah Alden and Lawrence Abrahamson.
My Role
Project Management
Leading Interviews
Primary/Secondary Research
Insight Synthesis
Prototyping
UX/UI Design
User Testing
Design Team
Seona Joung
Catherine Stoddard
Hui Zheng

HOW MIGHT WE HELP FREELANCERS AND INDEPENDENT WORKERS WHO DON’T HAVE A FORMAL SUPPORT STRUCTURE?

THE CHALLENGE
Our research explored into future of work and designing support systems for freelancers. Freelancing can be isolating and feel like you are stuck in a maze. Freedo solves this problem through community formed around collaboration.

We interviewed ten freelancers, entrepreneurs or other independent workers from various industries and professions. We talked to them to understand more about what led them to become a freelancer and their experience as an independent worker and what they wish were different from the current condition. Here are some of the insights that inspired our design of Freedo:

RESEARCH INSIGHT
Anyone could be a freelancer at any time in their career.

“When you work for a company, they always try put the idea across that, ‘Oh, we’re a family.’ But on the day you’re laid off, you see how little of a family you are. [...]The lay off process is always very sudden. [...] So why not? Why not do freelance work? You’re in charge of yourself. There’s no potential to be laid off there.”

Independent workers want networking events where they can form more substantial relationships over time.

“I learned everything as I went. And the hard way most of the time.”
“I’m an introvert, so I find networking painful. It’s completely energetically overwhelming to me. I’m good in small groups. When you throw me into a big group, I’m very shy. I’ve talked to a lot of other freelancers who feel similarly.”

Freelancers working in isolation prevents transparency around important issues like pay and healthcare.

“It is very taboo [to talk about health insurance]. When you’re surface level friends with someone, you’re not just like, ‘Do you have health insurance?’”
“[Freelancing] can be very isolating.”

1) Facilitate trust between freelancers and employers?
2) Create a community that is more conducive to making meaningful and personal connections?
3) Change the perspectives toward freelancers?
HOW MIGHT WE

These insights helped us refine our 'How might we' questions which informed design principles.

Freedo empowers freelancers to be free to do the work they like with the people they like. By collaborating together, you can make connections more easily. Freedo allows you to be part of this community and facilitate conversations around navigating around the gig economy.
DESIGN PRINCIPLES &
HOW IT WORKS

Journey of becoming an independent worker, finding a job, getting paid and keeping the ball rolling.
THE FRAMEWORKS

Brand promise: Empowering independent workers do their best work with the right people.

Collaborators invite the people they like to work with through starts to form a network and enables interactions between multiple user levels of experience.

PROTOTYPING FREEDO MEETUPS